ALBERTSON MARKENBANDE

ALBERTSON MARKENBANDE

The tropical queen - packaging of the rum and pineapple praline

RÜDESHEIMER CONFISERIE & REMEDY RUM

RÜDESHEIMER CONFISERIE & REMEDY RUM

Uncover the treasures of the tropics in a praline!

The Albertson Markenbande was asked to develop an exotic packaging design. The Rüdesheimer Confiserie belongs to the Reber Group and produces premium pralines filled with alcohol. Our task was to present the tropical queen, the pineapple, or the Remedy Rum filled as a praline. Remedy Rum was developed by the alchemist Frank M. Farrington. The design language must therefore reflect both, the tropical aspect of the pineapple and the medical alchemist aspect. The snake that hides in the tropical illustrations – a perfect symbiosis.

Illustration

Packaging Design