What does a brand need and how much can you slim down in terms of materials and number of colours to become more sustainable?
‘Die Fischköppe’ will provide two days of exclusive insights into the work processes of an agency, a prepress service provider, a print shop and a recycler. In collaboration with ‘packmedia’, ‘ppg’ and ‘Gries’, the ‘Albertson Markenbande’ has developed a fictitious brand – the ‘Kieznudel’. The design was gradually simplified with regard to energy costs and recyclability. Sustainable packaging that has as little impact on the environment as possible.