Brand concept - the Rauch Juice Bar in a tetrapak!
RAUCH FRUCHTSÄFTE – JUICE BAR
RAUCH FRUCHTSÄFTE – JUICE BAR
A climate-neutral juice in the Tetra Pak refrigerated section.
Fruity delicacies have been created in the Rauch Juice Bars for around 10 years. Juicing, pressing, creating – now in Tetra Pak. The task of the Albertson Markenbande was to develop a packaging design for the Rauch Juice Bar juices in the refrigerated section. The craft of juice – in Tetra Pak. The design conveys the directly pressed juice bar feeling and the climate-neutral aspect. In the varieties Orange and Orange Mango Carrot.
Brand Strategy
Packaging Design
Key Visuals
POS Design